In the third installment of my series on the "Top 10 on Twitter" in different cities, I took a new look at Oakland today and found some dramatic changes. But first, from Dharmesh Shah's awesome Twitter Grader app, here's the list by name, score, and number of followers:
The news? Well, compared to two day ago when I started this, I jumped from number 7 to number 4. How? Well, I really didn't set out to improve my Twitter Grade from 99.8 to 99.95. What happened was that in losing followers - which happens all the time - I gained a better score! I was up to about 6,000 followers, then at 6,001 I lost followers, a weird development that happened right after the installation of my first blog on this matter of Twitter rankings. Well, all I can say is "Thanks!" to those who dropped, it really helped my score.
MistahFab Rules; KTVU needs a Twitter lesson
But some things remain the same: Rapper @MistahFAB still rules Oakland, and has a healthy following (visit his site to hear his music at http://www.mistahfab.com), Tom Merritt and Molly Wood are in the mix at two and three, and while Oakland-based KTVU Channel Two is still in the rankings, I'm over them by two!
YEAH!!! Woot! Woot! Alright!
I cheer this because it's yet another example of how some - ok, most - big media organizations don't get new media. If KTVU knew what it was doing, it would be at the top of this list with a score of 100, but it doesn't so it's not. By contrast, CNN gets it. CNN now has over 2.2 million followers on Twitter. What CNN does is encourage people to follow them on Twitter. Of course that doesn't mean CNN's use of Twitter is flawless, as MC Siegler points out over at TechCrunch, having millions of followers means a lot of people will be upset with you when you install tweets that have broken links!
Moreover, to digress for a moment, broken links mean no traffic from Twitter, which then means less online ad revenue than CNN has a right to expect from CNN.com given having 2 million followers. Fix the links! I doubt this is KTVU's fear - they just plain don't give a care or don't know what they don't know. For example, KTVU's website lack's a link to their Twitter page as of this writing. So if you see one there, top of the fold, you know this blog post had something to do with a change they should make ASAP.
Of course, they could consult me. I certainly hope they're not so naive as to think I've given them all the answers to the problem here. We'll see.
DaveyD out of the top 10 in Oakland
I had to admit I almost fell out of my chair when I saw that Oakland's hip hop journalist and UC Berkley alum, DaveyD fell out of the top 10 here. DaveyD, what happened? Well, one thing that has occurred is he's not tweeting as much as he should, and he needs to discover the joy of retweeting so he can gain more followers. But that written, I expect to see him back in the ranks again, especially once he sees my blog post!
Oakland Twitterers need to improve
Look, it's a total shame Oakland's not on the top 10 Twitter cities list and that can only happen when the ranks of us are not as engaged or partnered with each other as we should be. Every one in Oakland on Twitter should follow each other first of all, then promote each other second. In fact, I'll lay out a plan in a future post.