The Oakland Coliseum is continuing a tradition of bad naming rights deals that goes all the way back to when it was called Network Associates Coliseum for just $6 million in 1998. This time, over a decade later, the Oakland-Alameda County Coliseum authority approved a deal for Overstock.com to place its name on the stadium where the Oakland Raiders and Oakland Athletics play for just $7 million for six years. Let's see, just a million bucks more over that time? Overstock.com Chairman and CEO Patrick Byrne said, "Overstock.com is thrilled to become a part of Oakland and Alameda County, and to be associated with the Raiders and the A’s—two globally-recognized championship teams" What Byrne should have said is "I'm so happy to deal with an organization that routinely gives so much globally-recognized value away for so little money." Overstock gets to put its name on stadium signage, internet, television, radio and print promotion, and all for just $...
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