Jed York SF 49ers CEO Fires GM, Head Coach, Lacks Long Term Plan - Video Jed York SF 49ers CEO Fires GM, Head Coach, Lacks Long Term Plan Jed York, the San Francisco 49ers CEO and team owner, is someone I really like and enjoy talking to whenever and where-ever I see him. He's a gracious, thoughtful, smart, and engaging person to talk with. So, it's in that sprit that I write this, rather than the attack-dog, insulting style of a certain SF Bay Area columnist. But I digress. Jed York has a problem. If I were to walk into Mr. York's office, say, next week, and asked to see his five-year to ten-year plan for the San Francisco 49ers, he couldn't present it to me. Not because he didn't want me to see it, but because he does not have one. That, even though he started with the 49ers in their office of strategic planning. As one who's background is in urban planning, I don't need to see his office to know what is going on. There is no book. No understanding of