Long time Oakland Tribune reporters Bill Soliday and Dave Del Grande were two of the 24 Oakland Tribune and Contra Costa Times reporters let go for "financial reasons" as the newspaper industry continues to fall with the steady transfer of ad dollars from print media to online sources. I leaned of the two reporter's demise while out with friends. This story on the blog Mediafade, fills in some blanks. One reporter thinks their layoffs have to do with support of the union, The Newspaper Guild. Ha. She does not get it. Many old media folks don't get it. Just last year, the top ad buyers shifted $1 billion away from print and TV and to the Internet . It giving way to publicaions like, for example, Zennie's Zeitgeist , which is rounding up sponsors for its DNC Convention coverage. The times are a changin.
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