Oakland artist Rocky Rische-Baird was commissioned to create a giant mural on the side of what will be the 1100 Broadway Building. The skyscraper, developed by SKS Investments, is proposed to be built and finished in 4 years. The historic Key System building will remain at the site, with the new structure surrounding it. This press conference in the video was held to present the mural concept, it's creator, Rocky Rische-Baird, and Paul Stein, who is also featured in another video on 1100 Broadway on Oakland Focus.
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