The landlord of the Parkway Theater at 18th Street and Park Blvd in Oakland evicted the Parkway Theater after severely raising the rent. It's last day was today, March 22nd, 2009, but the theater can be saved. As an employee reports in this video, the closure was fast; the employees got the notice just four days ago, giving them little time to make adjustments and throwing lives into chaos. Apparently, the theater just had not drawn a lot of people -- or at least enough to pay the rent -- to maintain itself. In the words of the persons I talked to -- some on the video -- the movie house was not showing what the public wanted to see. I think a larger issue was marketing, or the lack of it. A new approach should include having ways that bloggers can put a Parkway widget on their blogs. Also having the Parkway on as many social networks -- like Twitter -- as possible would really keep its name out there. The bottom line is the place Kyle and Catherine Fisher raised $140,000...
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