The trend predicted 15 years ago is becoming reality. To me, it spells interesting marketing and retail -- for example a store that caters to young Filipino's called "Beach" in Daly City. Fascinating. Census: Minorities overtop whites Caucasians now make up less than 50 percent of Bay Area population but trend unlikely to continue, experts say By Michele R. Marcucci, STAFF WRITER - Oakland Tribune Non-Hispanic whites now make up less than half of the Bay Area's population, while the numbers of Hispanics and Asians continue to grow, census data released today show. But demographic experts believe the trends may slow in California as immigrants, looking for jobs and cheaper housing, head to other states. The Bay Area's foreign-born population also is on the rise, and more of its residents spoke foreign languages in 2005 than in 2000, the data, which mirror state and national trends, show. Non-Hispanic whites made up 46 percent of the Bay Area's total populat...