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Cisco Presents "Stadium Of The Future" - Video

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This is not the press conference, but a presentation on the new technology that would be in what Cicso -- the developers of the router for the Internet -- calls "The Stadium of the Future."

These improvements will find their way into the planned new A's stadium to be located in Fremont, but they could be used anywhere in any stadium.

The question is how much will this increase ticket prices at the new A's stadium? I'll be we're not going to see Dollar Wednesday's again after it's built -- if it is.

Comments

Anonymous said…
Very interesting video and very interesting concepts.

So as I walk around the stadium with my smart ticket the digital signage will recognize me and check to see if I purchased my popcorn, diet coke, hot dogs and crazy giant pointy fingers yet. If I haven't the signs will remind me to.

If I don't have season tickets the digital signage will offer me "personal discounts" as I pass by just like the offers for seat upgrades.

There are two words to describe what is happening here; where marketing folks take this propeller-head technology to these levels:

Ubiquitous Marketing.

I don't think that is necessarily a good thing either.
1:56 PM
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