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The Twitterverse is abuzz with the news of the "Digital Britain" report introduced by Stephen Andrew Carter, the Minister for Communications, Technology and Broadcasting or "Lord Carter" in the UK. The idea of the report is to lay a framework for future development of the digital media industry in Britain. But this is a terrible first start; it's just a PDF report! (You can get it here!)
When I think "digital media" I expect a video, podcast, and blog complete with a website of some kind. Not in this case. There's no real good website at all, just pages and a forum that has way down in the page an embed of a video from the first Digital Britain event, a stodgy affair featuring a bunch of older British white guys, rather than a diverse set of young people, the common theme in the industry.
That's the problem.
Digital industry policy should be formed with the most common consumers of it in the room, and the suited group in the video's not it; the grassroots bloggers, programmers, and vloggers are. It's no wonder Digital Britain's policy's appear to favor large old media telecommunications firms (an indefinite 3G license to original holders without competition for them is a terrible idea) almost at the expense of the little but innovative players in digital media. Moreover it seems to be some kind of rationale for the funneling of public dollars to a few big companies, like iTV.
The other problem with the report is that it focuses on Britain as if the rest of the World doesn't exist. In the matter of copywrites, the report explains a desire to essentially liberalize rules but how? What if the material doesn't come from the UK, as is often the case? I think the whole initiative's a good start but an example of what not to do; such efforts must be both "local" and international.
Local in that there should be a "Digital Oakland" where Oaklanders set their own digital media policy directives. Or Digital London, Chicago, Dallas, Atlanta, and so on. In fact, Oakland's a terrific place to have a "Digital Oakland" conference. We've got our share of large firms, like search engine operator Ask.com, and a healthy group of members of the Twitterverse coupled with vloggers like myself, a government that's really behind the curve on this stuff (sorry but it is), and a large set of people who want to know more about how to access and use digital media for business and for life. Oakland's perfect.
Digital Oakland. I like the sound of it.
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