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Oakland's KTOP Doesn't Get New Media

I'm starting to really feel sorry for Oakland's KTOP, who's efforts at getting out the Mayor's message don't work at all. For example, their presentation of Mayor Dellums videos is such that they're only seen by less than ten people, if that, over a five-day period.

That's a laugh to say the least.

The videos should draw over 1,000 views over that period of time, each. I could make a long list of performance errors, but they're getting paid for this, so I'm not going to bother at all. I have several reasons for my admittedly snarky prose: 1) they should be more curious about how this works, 2) they're not media distribution specialists but try to be, 3) they've got the resources to do much better.

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