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Oakland Marathon success means Oakland needs sports commission

Just a brief take on the Oakland Marathon and Oakland Running Festival held on this lovely weekend in Oakland and before the video's up in this space. First, congratulations to Race Director Gene Brtalik, who was a one-man band, meeting with officials, politicians, the media and people, even making sure that cups of water were filled for runners.

Regardless of who is named, Gene Brtalik of Corrigan Sports, and newly-minted Oaklander, made the Oakland Running Festival not just a reality, but a smoothly-running event.

What's annoying was the TV coverage by ABC Channel 7, who on Sunday afternoon ran a brief but oh-so-insulting clip that featured an unfortunately disabled and down-on-his-luck African American man saying that he essentially thought something bad was going on but saw something good, the event.

Then Channel 7 ran a story about another crime committed in Oakland - East Oakland.  Channel 7 didn't bother to talk to anyone else at the Oakland Marathon who was having a good time, African American, and obviously doing OK. Perhaps they will change this by the Sunday 10 PM news, but as of this writing what they did was to misrepresent Oakland.

The reality was that many Oaklanders and a lot of people from as far away as Denver, Colorado entered the Oakland Marathon and proved what I've said and tried to show for years: that Oakland needs a sports commission to follow on the Oakland-Alameda County Sports Commission I created in 1999, and to form the organizational seat for our bid for the 2005 Super Bowl.

The Oakland Marathon, like other large sports events in Oakland (the NBA All-Star game and the NCAA Elite Elight of 2006) happened by accident. (In the case of the All Star game it happened just because Oakland finished the rebuilt Oracle Arena. In the case of The NCAA Elite Eight, it was then-USF Athletic Director Bill Hogan who led the bid process; the City of Oakland had little to do with it.) Had Gene Brtalik not come to Oakland, the Oakland Marathon would not have happened. An Oakland Sports Commission can place Oakland in annual competition for events as well as house the intellectual and fiscal ability to stage the Oakland Marathon yet again.

While Oakland has a special events office, it's not focused on bidding for sports events. Indeed, Oakland's not a member of the National Association of Sports Commissions; it was after this blogger created the Oakland-Alameda County Sports Commission. But after my resignation from the City of Oakland in 2001, their was no effort to keep it going.

The Oakland Marathon's success should not surprise anyone and Channel 7's take was irresponsible and racist. What should surprise is that Oakland has no formal organization to draw, produce, and promote sports events.

Stay tuned.

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