In a great online video Children's Hospital & Research Center Oakland's President & CEO, Bertram Lubin, MD, talked about why parents should bring their kids to Children's Hospital. He says the main reason is "You get a feeling of warmth. That you're around people who care about your children. The children are why we are here."
In all, Children's Hospital has 58 videos in its well-designed YouTube channel. What's missing is a link to a blog where the videos can be housed in an online publication. In this way the videos can have another source of viewers and not just the channel itself. The channel also needs to group the videos in playlists. I could go on, but the videos themselves are excellent.
The videos come together to show and tell a compelling story about a great environment for both parents, kids, and employees.
And as a note to Children's Hospital, my request to be a friend on YouTube is still outstanding; friend me, please.
Comments