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Golden State Warriors To Get Bigger Under Jerry West?

In a Sunday evening interview with Lawrence Scott of KNTV NBC Bay Area Channel 11, San Francisco, Golden State (Oakland) Warriors new "executive board member," NBA Legend Jerry West, said the one set of words this blogger has wanted to hear for years: the Warriors "need to get bigger."

The Golden State (Oakland) Warriors of owner Chris Cohan and Team President Robert Rowell were known as a small, fast team without the "towers" necessary to compete in tough games down the stretch. And in much of their history since the late 80s, the Warriors were never known for that 'big guy in the middle.'

The last person with the ability required to wear that tag was "The Chief," Center Robert Parish, who left in what was described as a trade that cemented Celtics President, the legendary Red Auerbach's "reputation for thievery," at the expense of The Warriors.

Auerbach dealt the first and 13th picks in the 1980 NBA Draft to The Oakland Warriors and the third pick in the 1980 Draft and Mr. Parish. The Warriors used that pick to get Purdue's Joe Barry Carroll at center.

Joe Barry Carroll never lived up to the lofty expectations set for him, and that was magnified by the success of Parish, paired with then-rookie Kevin McHale with a Celtics team that already had Larry Bird, and went on the be the NBA Champions that year.

That same year, Parish has the same points per game average as Joe Barry Carroll, but Parish had 777 rebounds that year, compared to 437 for Carroll. It wasn't just that Parish was taller, he was only that by an inch. But the observation was that Carroll wasn't 'into' the game, and so didn't play to his seven-foot height.

But I digress.

Warriors new owner Joe Lacob said that West would be "broadly involved in the organization" when he was interviewed by Tim Roye, the voice of the Warriors, last week. That will include marketing, sponsorship, and even arena issues.

And when Roye talked with West, Jerry said that he wasn't there to step on anyone's toes, but he reiterated Labob's statement that West is there to be an adviser.

West, from his conversation with NBC Bay Area and the Warriors interviews, will have a key role in selecting the next coach for the Warriors, and dictating the team's overall characteristics. But from Roye's interview, it's obvious that West will play a large roll in the very shape of the Warriors for years to come.


Stay tuned.

Side note: If KNTV NBC Bay Area had a real social media strategy, it could have got a lot more mileage out of this Jerry West interview. They put tweets out about the West interview, but without a link to any other type of content. So, when the TV segment is gone, that's it.

KNTV suffers from the same "inny" view of the use of social media that seems to have infected local television stations, causing them to lose out on thousands of dollars in ad revenues.

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