The controversial proposal to build a new, expanded Safeway Rockridge Oakland complex has gone on for something like five years and three major design changes. The last time I weighed in on this design, it was because the product was awful. This time that's changed, as has the economic climate.
I talked to Ken Lowney, of Lowney and Associates Architects about what I think is an exciting new design that adds up to be a net plus for Rockridge. It also has the added advantage of having been created by a person in Mr. Lowney who actually lives in Rockridge. Because of that, "it's a very personal project for me," he says.
As the video shows, the new Safeway Rockridge Oakland is a far cry from the original plan. It actually fits and conforms to its surroundings, and provides a gift in the form of a triangular over-look cafe on the corner of Claremont and College Avenue.
But that's design; my background is in city planning, and my specialization is in urban economic development. The fact is that, in a Bay Area with double-digit unemployment in many counties, and hovering between 15 percent and 17 percent in Oakland, we need to build this complex.
It's not 2008 any more. We're in the middle of a massive Worldwide credit crunch that not only shows no signs of loosening up, it's buttressed by a terrible virus of anti-spending rhetoric, the timing of which is so bad it may plunge this economy into recession.
It's time to change our views and make sure that we in Oakland have as much new business in the economic pipeline as possible.
Please support this project.
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