Justin Herman Plaza is the scene for the construction of Super Bowl City. The idea for Super Bowl City really started with me, Zennie Abraham as head of the Super Bowl Oakland Bid for Super Bowl XXXIX in 2000 for the 2005 Game. I caem up with the idea of something called Jack London's NFL Playland.
And yes, Zennie Abraham did come up with the name Jack London's NFL Playland, as well.
The idea was to have something that caused people to come to Oakland and not be in San Francisco for the entire two week Super Bowl period. The name "Jack London's NFL Playland" came from the site to be used: Jack London Square at the Port of Oakland.
Jack London's NFL Playland itself was envisioned to be defined by a fenced boundary around Jack London Square. Within it would be a combination of music concert stages and "taste of Oakland" pavilions. as well as an auction of Oakland Raiders memorabilia. The entry fee was to be $30. Jack London's NFL Playland would be built for the two week Super Bowl Period and then dismantled.
Now, the Super Bowl City concert is required as part of the bid for each Super Bowl Host City. The San Francisco version will be Oppenheimer to the public January 31st.
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